The way you promote your business could help you stand apart from the competition and determine how customers interact with you. Commercial signage could be anything from wall signs, window signage, sidewalk signs, floor signs, custom stone engravings, and more. If used correctly, good signage provides your customers and potential customers with subtle but essential communication cues, increases brand awareness, and finally, it can help you convert a sale.

At Boulder Designs, we help you custom your commercial signage so they work for you. Here are our top 5 ways commercial signage enhances your business.

Provides Clear Communication

Your diction and wording when creating a sign needs to convey the message of your product. Too much information on a sign can confuse the reader who is your potential customer. However, by using impactful wordings and a call-to-action, you can increase the chance for purchases by the end-user.

Serves As a Silent Salesperson

Signs draw the attention of customers to your business and help differentiate it from others in the neighborhood. Interior signs help customers locate needed products and give you more opportunities to convert a sale through impulse purchases. And using lights on signs can help people who pass your business at night, thereby making the sign serve as a constant silent marketer of your product or service.

Increases Brand Awareness

Commercial signage helps you to tell potential customers what your brand is all about. It conveys the promise of your brand and your uniqueness from other competition. Your signage needs to give people a great first impression of what your business represents. Using engraved rocks as signage tells customers that you have something special and unique to offer.

Reaches the Right Audience

For a physical storefront or office, a sign acts as a guidepost to guide potential customers to your place of business. It is not pushy, but it allows you to reach the right audience nearly every time. Because your exterior signage is visible every time, its effect on getting the right audience is continuous. When placed at your storefront, boulder signage can also serve as your address indicator.

A Cost-Effective Strategy

In many forms of advertising, you pay for each advertisement through email, social media, and print. On the other hand, commercial signage is cost-effective because it is a one-time, up-front cost that can last almost indefinitely.

Conclusion

Most customers make less-than-perfect assumptions about a business based on the appeal and charm of their sign. At Boulder Designs, our experts will provide you with a signage investment that will serve you well into the future while improving the aesthetics of your storefront. The engraved rocks will help to attract more customers to discover your products.

Have questions on how to create the optimal signage for you and your business? Contact us today.